At Skyrocket, we’re excited by the unusual, the oddities. This is the kind of stuff that brings us inspiration as creators.
We’re not talking about the kind of strange which makes you feel like you’re the only normal person in the room. We’re talking the kind of strange which makes you wish you’d thought of the idea first. A beautifully original idea can be executed with incredible precision to generate an explosion of interest and virality of content.
Perfection: the action or process of improving something until it is faultless (Oxford Dictionary Definition).
With delicate, flowing music and the use of short, punchy adjectives; this video takes us through a powerful journey of feeling. It is clear and intentional with only a scarcely noticeable display of irony. The imperfection displayed discretely in the line, “There are a thousand no’s” (correct grammar: noes) intentionally speaks louder than the rest of the poem.
It is officially Movember! Around the world, the month formerly known as “November” has been revolutionized into a globally recognized time for gallant-looking gentlemen to take over the planet. The tagline “changing the face of men’s health” eloquently describes the change of appearance for 30 days – getting mo-bros and mo-sistas involved in their health by raising awareness and funds for prostate cancer.
Since the founding of Movember in 2003 by Adam Garone over “Sunday Beers,” the foundation has since turned into a global success, which has changed the way cancer research is being conducted around the world. So far, the cause has allowed researchers to work more collectively. They’re doing this by taking 10% of what’s raised in each country and conducting cancer research. They’re putting it in a global fund, which has so far resulted in a better cancer screening process (TED Talks).
The cause became “truly global” in 2010. Last year, 1.1 million participants raised $147 million for causes including the prostate cancer foundation (Mashable). Canada raised $42.6-million alone, which is the second-highest total ahead of any country other than Britain (The Globe and Mail). A large proportion of the foundation’s success and continued growth stems from it’s approach to managing the brand through it’s social media channels – and more recently, its mobile app. Movember has launched the app this year to take advantage of the mobile market, since half of the time people spend online is now spent on mobile devices or tablets (Mediapost). The app is FREE and allows you to manage your fundraising, share your progress and easily recruit your friends.
In line with the founding of Movember, here at Skyrocket we also have our own brainstorming session on Fridays. We call it “Friday Beers”, so in true Movember spirit, we’ve decided to have a staff competition. All Mo-Bro’s and Sista’s are engaged in the competition. We assure you, within one month, we will have an entire team of chivalrous-looking gentlemen (and gentle-women). After some cajoling and persuading, we managed to convince everybody to allow us to post progress pictures. Have you ever seen such displays of facial elegance?
We’re really excited about supporting such a great cause, and you can help us make a difference by making a donation here.
What would you think of… If we asked you about ‘The Future’?
We all have our own grand ideas and idealistic visions about what is coming or expected. Based on experience, we can see what has been, consider what is now, and visualize snippets of what is to come.
First of all, we begin with a consideration of where we have been.
Rewind. 1936. Konrad Zuse sat in is his bedroom creating Z1, the first programmable computer. From the introduction of programming, came a whole array of models, prototypes and brands. From the founding of HP in 1939, to our eventual arrival at the personal computer in 1988… The PC brought us a device and interface which the average person could connect with.
The world of “the past” had people sitting down to do computing at a “machine”. Whether it was at home, school, work or in a public lab like a library or Internet cafe – they had a screen and an interface through which to make a computer just “do things” and get value from that experience.
So, the site you built in 2001 – it’s there – it does its job. If I squint at it on my phone, it works okay. Yes, it works ‘okay’ but imagine that person standing around, waiting for that same friend who isn’t going to turn up for the next half hour again (or at all?). Are they wanting to stand there squinting, pinching, pressing, punching, redirecting… when they could just go to a site which welcomes them with open arms and guides them to the content they need without the unnecessary hassle of the confusing finger-work and eye-strain.
Increasingly, we’ve been using Mobify to deliver mobile experiences for clients who have large websites and don’t want to undertake a re-engineering of their site to better engage their mobile visitors.
We prefer Mobify’s adaptive approach for a few reasons. For existing websites it works great because the adaptation happens on the client-side (in the browser). All that’s needed on the server-side is the inclusion of a simple tag to activate Mobify. So, you can go mobile without undertaking a rebuild.
A triumph of Adaptive Web Design (AWD), the OXO.com mobile site features optimized site sections and content prioritized for mobile devices.
We developed a new Information Architecture in collaboration with the team at OXO which, in turn, drove the mobile template design. Adherence to brand standards ensured cohesion between the mobile and desktop sites.
The end result is a mobile experience that loads fast and gives OXO customers exactly what they’re looking for – a quick way to browse OXO products and get to a nearby store!
We implemented Mobify for this particular build, which supplies the custom templates and caches the content for fast load times.
Go ahead, check it out from your mobile device: www.oxo.com
We’ve all been victims of that 12am text message you just had to read.
According to a US study, of total internet visits, 91% of people agree they are within reaching distance of a mobile device 24/7.
Culture eats strategy for breakfast. Culture trumps strategy. All of these are variations on a single, beautiful concept: the culture of a group fuels the thousands of small decisions, small actions and interactions, that propel an organization into its future. As the saying goes, the best laid plans of mice and men often go astray. However, if we were to look at the men and the mice developing said plan, we’d probably see a misalignment of values, expectations and working styles, that turns every great idea into a negotiation, and drains the velocity from every dynamic intention.